You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Companies containing GSK.
ANA has found 13 results for you, in 172 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Using the market to help the product team in the development process

The market research group within Strategic Product Development in SmithKline Beecham Pharmaceuticals embarked on concept evaluation of a new drug, then in early clinical development. In a workshop context, bringing together the whole project team of...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Authors: Richard Murgatroyd, Marion Schoenfeld
Company: GSK
June 1, 1994
×

Citation

Murgatroyd and Schoenfeld (1994a, June 01). Using the market to help the product team in the development process. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/using-the-market-to-help-the-product-team-in-the-development-process


Research papers

Tracking doctor attitudes in an attempt to help forecast new product performance

This paper describes the development of using Medilink's General Practitioner panel to track attitudes and prescribing intentions over time and using the data derived as a basis for forecasting new product performance. Medilink's 'on-line',...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Authors: Peter Barton, Terry Hardy
Company: GSK
June 15, 1987
×

Citation

Barton and Hardy (1987a, June 15). Tracking doctor attitudes in an attempt to help forecast new product performance. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/tracking-doctor-attitudes-in-an-attempt-to-help-forecast-new-product-performance


Research papers

A research project to ascertain the methods of promotion used to reach newly qualified and student doctors throughout the U.K.

The following paper describes a piece of qualitative Pharmaceutical Marketing Research, the need for which was created by the apparent lack of success on the part of the Client Company in promoting to younger and more junior doctors. Background...

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields
Author: D. G. Andrew
Company: GSK
June 1, 1973
×

Citation

Andrew, D. G. (1973a, June 01). A research project to ascertain the methods of promotion used to reach newly qualified and student doctors throughout the U.K.. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-research-project-to-ascertain-the-methods-of-promotion-used-to-reach-newly-qualified-and-student-doctors-throughout-the-u-k-


Research papers

Comments on papers: Session I

I consider that the need of the farmer to obtain a reasonable return on his capital investment has been insufficiently stressed in the papers that we have just heard. There is little doubt that the dairy cow produces a better level of economic return...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: K. W. Aspinall
Company: GSK
May 1, 1968
×

Citation

Aspinall, K. W. (1968a, May 01). Comments on papers: Session I. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/comments-on-papers-